Strategy

The need for customer segmentation and meaningful personalisation

‘AI-driven’ and ‘Hyper-personalisation’ are key terms that are surrounding the retail industry now. Businesses are using data to provide customers with their individual, tailored experiences. In 2023, it has become a top priority for retailers to improve and enhance their customer engagement and experience. Let’s delve into the five types of data that retailers need […]

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The power of social media for customer service

Customer Service, Strategy

Customer service is an extremely important business function and social media is all-pervasive now. But are businesses reaping the power of social media for customer service? Customer service shouldn’t just be a department, it should be the entire company. — Tony Hsieh, CEO Zappos We can virtually find hundreds of such quotes highlighting the importance of customer

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Content is changing. Your content strategy should also

Content Strategy, SEO, Strategy

There is a big shift in the kind of content that is getting maximum engagement on social media. Images and videos are thriving on social posts while text only content are getting lost in the sea of visuals. To align with this behavioural change, social media platforms are also changing and becoming more visual led content platforms. And all

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