Digital Marketing

How AI Agents Will Redefine the Future of Work in Digital Marketing

The Dawn of the Invisible Workforce In the early days of digital marketing, success was about hiring the right people: a smart SEO expert, a witty copywriter, a savvy media buyer. But today, something extraordinary is happening. AI agents and the future of work is already here, especially in digital marketing, where execution can be […]

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Mayur Pathak speaking on building the omnichannel programmatic for marketing

Omnichannel Programmatic – charting the path to true omnichannel marketing

Below are the excerpts from the panel discussion at Ed:Tech Apr ’22. What are the processes that are very relevant at the moment that is increasing the problem-solving ability of brands & companies in the new normal? In the new normal, the average customer has become highly digitally conscious. Technology has empowered them to get

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Phygital Magazine Article Mayur Pathak

Conversations with the “Phygital Magazine” on Digital Democracy

Below are the excerpts from the interview with Anurima on Digital Democracy. What are the processes that are very relevant at the moment that is increasing the problem-solving ability of brands & companies in the new normal? In the new normal, the average customer has become highly digitally conscious. Technology has empowered them to get

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Does affiliate marketing pay? A complete guide on affiliate marketing

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder, and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission for conversion to

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Mid 2016 review — 6 digital marketing trends you cannot ignore

The use of live content Instantly loading websites and content on social media Personalisation of UX Intent over identity. Micro-moments marketing Pinterest advertising Interactive content 1. The use of live video content Brands using live videos on their social channels will own the priority real estate within social feeds and will receive higher engagement from

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