Advergaming is the practice of using video games to advertise a product, organization or viewpoint. It’s always a challenge for advertisers to get consumers not to ignore their advertising but for some, that’s taking a turn for the better with advergaming. Mobile advergaming is gathering pace with more advertisers opting to include it in their brand campaigns. ATL advergaming: At […]

In the cacophony of modern marketing, where ads ambush us at every turn, a refreshing approach emerges: Tryvertising. Imagine a world where you don’t just hear about a product—you touch it, taste it, and immerse yourself in it. Buckle up as we explore this dynamic fusion of experience and decision-making. Tryvertising isn’t a mere buzzword; it’s a

Introduction Buzz marketing is more than just a strategy; it’s an art form. Imagine a clandestine gathering, where whispers of excitement and intrigue ripple through the crowd. Each encounter feels personal, spontaneous, and utterly unique. But behind the scenes, a carefully orchestrated dance is taking place—one that aims to captivate consumers and ignite a wildfire of