There is a big shift in the kind of content that is getting maximum engagement on social media. Images and videos are thriving on social posts while text only content are getting lost in the sea of visuals.
To align with this behavioural change, social media platforms are also changing and becoming more visual led content platforms. And all the new and fast growing social media channels like Instagram, Pinterest, Snapchat and Periscope are 100% visual platforms.
Visual content is fast becoming the king, and it’s crucial that we understand what is driving visual content to effectively incorporate more visual and interactive content in our marketing strategy.
Here is a deck explaining the reasons for this shift and how digital marketing needs to evolve to stay relevant in today’s social media world.