Content Strategy

Need for Meaningful Personalisation

The need for customer segmentation and meaningful personalisation

‘AI-driven’ and ‘Hyper-personalisation’ are key terms that are surrounding the retail industry now. Businesses are using data to provide customers with their individual, tailored experiences. In 2023, it has become a top priority for retailers to improve and enhance their customer engagement and experience. Let’s delve into the five types of data that retailers need […]

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