Need for Meaningful Personalisation

The need for customer segmentation and meaningful personalisation

‘AI-driven’ and ‘Hyper-personalisation’ are key terms that are surrounding the retail industry now. Businesses are using data to provide customers with their individual, tailored experiences. In 2023, it has become a top priority for retailers to improve and enhance their customer engagement and experience. Let’s delve into the five types of data that retailers need […]

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Omnichannel Programmatic – Charting the path to true omnichannel marketing

Below are the excerpts from the panel discussion at Ed:Tech Apr ’22. What are the processes that are very relevant at the moment that is increasing the problem-solving ability of brands & companies in the new normal? In the new normal, the average customer has become highly digitally conscious. Technology has empowered them to get

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Phygital Magazine Article Mayur Pathak

Conversations with the “Phygital Magazine” on Digital Democracy

Below are the excerpts from the interview with Anurima on Digital Democracy. What are the processes that are very relevant at the moment that is increasing the problem-solving ability of brands & companies in the new normal? In the new normal, the average customer has become highly digitally conscious. Technology has empowered them to get

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The secrets of “Tilak”​ and the art of getting the most important things done

The secrets of “Tilak”​ and the art of getting the most important things done

The Curse of the task lists How many of you keep a task list?How many of you miss tasks or keep getting lost in the task list?For how many does it keep getting bigger, and fatter? Whenever I ask this, almost everyone says an emphatic ‘I’ Here is the thing:Checklists are the least efficient way

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Does affiliate marketing pay? A complete guide on affiliate marketing

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder, and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission for conversion to

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Mid 2016 Review — 6 Digital Marketing Trends You Cannot Ignore

The use of live content Instantly loading websites and content on social media Personalisation of UX Intent over identity. Micro-moments marketing Pinterest advertising Interactive content 1. The use of live video content Brands using live videos on their social channels will own the priority real estate within social feeds and will receive higher engagement from

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